Crisps - labels design

OTOchrupki produces healthy snacks for children, such as sugar-free crisps and freeze-dried fruit.

I was asked to design labels for a new line of products with new flavours. For each flavour I had to create a character that was cute and… easy to draw. And why is that, you might ask? It’s because the company wanted to add colouring pages for the little ones on the back of the labels. If you ask me, it’s a great idea to reuse something that has to be produced anyway. I love packaging that can be reused in other ways!<br?> All the illustrations were created in Photoshop, and for putting it all together and create the labels, I used Illustartor.